– One billion people use Instagram every month
– More than 83% of Instagram users have discovered a new product or service on the platform
– 28 minutes is the average time spent on Instagram per day per person
That makes Instagram the 3rd most poplar social media platform, after Facebook & Youtube (assuming we skip the chatting apps).
It can be a very effective way of reaching the right prospects in various stages in their buyer’s journeys, and if done right, your business stands to gain a lot from advertising on Instagram.
As a digital marketing agency in Dubai & MENA region, we implement, test & optimize different social media ads techniques & tools to leverage Instagram as a platform & raise brand awareness, guide consideration, or convert leads into customers.