Johnson & Johnson Middle East – Listerine®

The Battle - Award Winning Social Media Campaign

As the first digital marketing agency in Dubai & The Middle East to develop an interactive 360 animation campaign on YouTube, it was a real challenge..

Launching the new Listerine® mouthwash, in a totally innovative way. Demonstrating the 6 benefits of the product by presenting a six heroes winning a battle against the evil germs in a 360 degrees experience, providing the most advanced and complete protection with 6 benefits in 1.

Who said education cannot be fun.


  • Facebook: 10M+  Reach
  • Youtube:    4M+ Reach
  • Sales Increased:  26.5%
  • Award: Mena Effie Award 2016




  • Content Creation
  • 3D Animation
  • Virtual reality


Media Agency: UM Mena
In collaboration with: Hive
effie Awards mena