L’OREAL Middle East – La vie est belle

Digital Launch

The objective was to take the concept of beauty & happiness to a new digital level, an on ground digital activation that engages the audience while creating a sense of happiness around them when they try the product.
The audience were able to see themselves on a large screen, walking in a digital garden with flowers & butterflies around, they were also able to share the experience with friends on social media.
The activation took place in Dubai Mall – UAE.



  • 3D Animation
  • Content Creation
  • Digital innovation


Media Agency: UM MENA

In collaboration with: Hive