It’s a harsh truth that without good presence on Google, some brands are unlikely to survive the competition. That makes Search Engine Optimization ( SEO )
a must have pillar of any digital marketing strategy.
SEO is the process of making your website better & visible for search engines, enhancing the ranking and the visibility of your site, that’s something ads cannot buy, optimizing your website involves a wide range of complex technical procedures, that every SEO agency has to deal with.
1. Nearly 80% of users ignore paid ads in search results. People tend to prefer organic links more than paid ones, and of the links search users click, about 70% are organic.
2. Organic Search is the #1 driver of traffic to content sites, beating social media by more than 300%. Making it one of the most effective marketing channels, and consumer’s first point of contact with an organization.
3. SEO drives 30% of traffic, and 20% of revenue. SEO ROI accumulates over time as content creators establish authority and visibility. Prospects often visit a website more than once before filling out a form or making a purchase, so ranking higher for more keywords increases the likelihood of conversions over time.
Below is a simple infographic that our team has put together to show you in a nut shell, everything you need to know about SEO, a quick & easy strategy to build your presence on Google.
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