Twitter is an amazing marketing platform for driving traffic and generating leads.
While 63% of Twitter users follow brands & businesses, it’s no wonder that marketers see a real growth from this platform.
Advertising on Twitter enables you to promote single tweets or a whole campaign optimized to specific objectives.
There are eight different objectives to choose from, including app installs, video views, and website conversions, which makes Twitter a very flexible platform when it comes to campaign objectives.